Analytics Arena
AI Amazon analytics · for CPG

Run your Amazon business with precision.

Analytics Arena is the AI-powered command center for CPG brands selling on Amazon. Sales, advertising, operations, and inventory — together in one place, with insights you can act on by the end of your coffee.

14-day free trial No credit card SOC 2 Type II
app.analyticsarena.com / revenue
Revenue · MTD
$1,284,209
▲ %12.4
ACoS
%18.4
▼ %2.1
Units
42,108
▲ 3,204
Revenue · last 60 days
05/19/2026
AI SP-Auto-Vitamin-D campaign up %42 vs prior week — increase budget?
Trusted by leading CPG brands
Built by sellers

A decade of running Amazon CPG businesses — distilled into software.

We've launched, scaled, and managed seven- and eight-figure CPG brands on Amazon. Analytics Arena is the tool we wish we'd had — built around the questions sellers actually ask at 7 AM Monday morning.

  • Designed for vendor & seller central — 1P and 3P, side by side.
  • Connects in minutes, not weeks — SP-API, Ads API, MWS, all backed up.
  • Insights written in plain English, with the math behind every number.
Brands managed
240+
GMV analyzed
$4.2B
Years on Amazon
12
Avg. setup time
14m
What it does

Six pillars. One source of truth.

Every metric, dimension, and event you need to operate a CPG brand on Amazon — analyzed continuously, surfaced when it matters.

Sales analytics

Revenue, units, conversion, returns — sliced by ASIN, region, channel, and time. Vendor and seller central in one view.

  • ASIN-level P&L
  • 1P + 3P side by side
  • Cohort & subscription analytics

Advertising

SP, SB, SD, DSP — managed from a single console with bid recommendations, dayparting, and anomaly alerts.

  • ACoS / TACoS by campaign
  • Keyword harvesting + negation
  • Budget pacing & alerts

AI insights

Plain-language recommendations grounded in your data. Ask "why did units drop on Tuesday?" and get a real answer.

  • Anomaly detection
  • Causal attribution
  • Natural-language Q&A

Operations

Cases, reimbursements, FBA fees, and chargebacks — tracked, audited, and recovered automatically.

  • Reimbursement scanner
  • Fee audit (weight & dim)
  • Case management

Inventory

Forecasting, restocking, and IPI — with stockout risk flagged weeks before you'd notice it on your own.

  • Demand forecasting
  • Restock recommendations
  • IPI & aged inventory

Reporting

Build custom dashboards, schedule reports, and share with the team — no SQL required, no analyst in the loop.

  • Drag-and-drop builder
  • Scheduled email + Slack
  • Exec-ready snapshots
Sales analytics

See every dollar — by ASIN, region, channel, day.

Replace twelve tabs and a Monday-morning panic with one canonical view of revenue. Drill from the top-line straight to the SKU that moved it, in two clicks.

  • 1P + 3P revenue side-by-side, reconciled to the penny
  • Returns, replacements, and gray-market detection
  • True profit — net of fees, ads, COGS, and freight
Explore sales analytics
app.analyticsarena.com / revenue / by-asin
REVENUE · 45 DAYS
$1,284,209
▲ %12.4 vs prior · $142,500
7d
45d
YTD
Top ASIN
Revenue
Δ
ACoS
Vitamin D3 · 5000IU
$284,209
▲ %18.2
%14.2
Omega-3 · 1200mg
$192,840
▲ %4.0
%19.8
Multi · 90 ct
$84,500
▼ %2.1
%22.4
app.analyticsarena.com / ads / campaigns
Ad spend
$236,408
▲ %8.0
ACoS
%18.4
▼ %2.1
ROAS
5.4×
▲ 0.6×
Spend by campaign type
3 anomalies detected
SP-Brand-Omega3 CPC jumped %48 since 05/16 — likely competitor bid raise. Review now
Advertising

Pay attention to what's moving — not what's loud.

SP, SB, SD, DSP — managed from one console. Bid recommendations, dayparting, and anomaly alerts that catch the campaign change you would've missed at 11 PM Sunday.

  • Bid recommendations, scheduled in 5-minute windows
  • Keyword harvesting from search-term reports, weekly
  • Budget pacing with auto-pause on overspend
Explore advertising
AI insights

Ask your data anything. Get an answer with the math.

The AI doesn't replace your analyst — it gives them ten more hours a week. Type a question, see the answer, then drill into the data behind it.

  • Natural-language Q&A grounded in your live data
  • Causal attribution — "why did X change?", answered
  • Weekly summary, written in plain English
Explore AI insights
app.analyticsarena.com / ask
Why did Vitamin D3 units drop on Tuesday?
ANALYTICS ARENA AI

Vitamin D3 units dropped %18 on 05/14 vs the prior Tuesday. Three drivers, ranked by contribution:

1.Out-of-stock on variant 5000IU · 180ct from 09:14–14:22 (−%62 units in window)
2.BSR dropped from #4 → #11 in Vitamins (−%34 organic sessions)
3.Competitor launched at $19.99 vs your $24.99 same day
app.analyticsarena.com / inventory / forecast
Forecasted units · next 30 days
38,400
4 SKUs at risk
Vitamin D3 · 5000IU — stockout in 9 days at current velocity. Recommend reorder of 12,000 units.
Omega-3 · 1200mg — IPI dropping. Reduce 3-month inventory by 2,400 units.
Inventory + operations

Never stock out. Never overstock. Never miss a reimbursement.

Continuous forecasting, restock recommendations, and an audit trail of every fee, case, and chargeback — recovered automatically when Amazon owes you money.

  • Demand forecasting per SKU, per fulfillment center
  • Reimbursement scanner with auto-filed cases
  • Fee & dim-weight audit — catches every miscategorization
Explore inventory + ops

"Analytics Arena replaced our analyst + four dashboards in the first week. The AI summary every Monday morning is the most valuable thing in my inbox."

RT
Riley Tanaka
VP, Ecommerce — Hyperion Labs ($82M ARR, 240 SKUs on Amazon)
%24
avg. ROAS lift
14m
setup, end-to-end
$4.2B
GMV analyzed
240+
CPG brands
Pricing

Pay for the analytics, not the analyst.

Flat monthly pricing scaled to your GMV. Every plan includes every feature — there's no "enterprise-only" version of the truth.

Starter
$499/ month
For brands doing under $1M GMV / year on Amazon.
  • Up to 100 ASINs
  • Sales + ads analytics
  • AI weekly summary
  • Email support
  • Standard dashboards
Start free trial
Enterprise
Custom
For brands doing $10M+ GMV / year, multi-brand portfolios, or agencies.
  • Everything in Growth, plus —
  • 1P / Vendor Central
  • Multi-brand portfolios
  • Custom AI models
  • API + data warehouse sync
  • SSO, SOC 2, MSA
  • Dedicated CSM
Talk to sales

All plans include a 14-day free trial · No credit card required · Cancel anytime

Complete control of your Amazon business — by tomorrow morning.

Connect your accounts in 14 minutes. See your first AI summary by Monday. Run your team on Analytics Arena by the end of the month.

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